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Liquid Vitamin Supplement Used by Over 10,000 NCAA Athletes As Safe Product To Promote Peak Performance

LOS ANGELES - September 16, 2005 -- Full Performance Fitness Inc. (www.FullPerformanceFitness.com) has signed a deal with the 2004 Olympic Weightlifting Coach Gayle Hatch to promote their product, 1st Step for Energy, a liquid vitamin and mineral. Coach Hatch believes in this product as a safe, effective product for everyday people as well as his elite athletes training for peak performance. He was first introduced to the product by his protégé at LSU, Head Strength and Conditioning Coach, Tommy Moffitt. Coach Hatch's number 1 lifter at this time, Matt Bruce, LSU, has been using 1st STEP For ENERGY for 3 years now. Most of the athletes at LSU use 1st STEP everyday to help them with their energy levels and to help them recovery quickly from the intense workouts each day. Many of Coach Hatch's other protégés, Coach Johnny Long at Tennessee, Coach Ethan Reeve at Wake Forest and Coach Kurt Hester, former Ass. LSU Strength Coach and current trainer of athletes at HS2 Athletic Performance, use 1st Step for Energy with their athletes every day.

Coach hatch encourages all young athletes and students to stay away from steroids, and to stay strong and healthy through hard work, dedication, balanced living and safe supplementation. He has been interviewed over the years and has been quoted many times speaking out against steroids. He as established programs that deal with this and will assist Full Performance Fitness in the future with their mission of education on this subject. Coaches experiences and reputation, will be a great asset to FPF and young athletes everywhere.

This product is not just for athletes, but for everyone that has health concerns. The modern diet is deficient in vitamins and minerals, especially when it includes fast foods, junk food and processed foods. Many people who are dieting or just limiting their calorie intake to maintain weight may not be getting enough nutrition from their limited eating plan. As Coach Hatch says, " First Step for Energy helps build the strength in each of us". This product can help many people enrich their daily routines.

Coach Hatch is a member of the USA Weightlifting Hall of Fame and the USA Strength and Conditioning Coaches Hall of Fame. He holds USAW Weightlifting's highest certificate ranking, Senior U.S. International Coach and is the director of USA Weightlifting's Southern Regional Training Center, located at the Spectrum Fitness Center in Baton Rouge, LA. In 1990, the UAW Board of Directors approved a proposal by Coach Hatch to start out -of-competition random drug testing for both National and Junior National squad members. Coach Hatch is also a member of the American Indian Athletic Hall of Fame, the national Masters Weightlifting hall of Fame, the Louisiana Weightlifting Hall of Fame, the Louisiana Strength and Conditioning Coaches Hall of Fame, the National Strength and Conditioning Association Founders Club and in Feb. 2005 he was awarded the 2004 Professional Football Strength and Conditioning Coaches Society's Presidents Award.

Television advertising for the product will begin in Louisiana on September 6th on COX 4. Coach Hatch has recorded a 30 second spot for the product. A portion of the proceeds from the sales of 1st STEP For ENERGY will be earmarked for developing young weightlifters for the future of USA Weightlifting.

Vitamins and minerals are the basic foundation of proper nutrition, which keeps the organs working at maximum efficiency and effectiveness. The Physician Desk Reference maintains that pills and capsules absorb into the body at only 10-20%. However, liquids absorb at 90-98%, resulting in less waste. Many people have trouble swallowing pills and capsules and 1st Step for Energy delivers a full days recommended allowance in just one, great tasting, ounce. These statements have not been evaluated by the FDA and this is not a claim to diagnose, prevent or treat any disease or illness.

Full Performance Fitness Inc. is the marketing arm for High Performance Fitness Inc. that created 1st Step for Energy in 1997 and oversees production. There are currently over 100 university sports programs as well as professional teams and Olympic athletes using the product. There are 71 pharmaceutical-grade vitamins and minerals in a water base with a "citrus burst" natural flavoring.

Coach Hatch is the 2nd major name to commit his name to Full Performance Fitness, joining Pete Rose. FPF is adding NCAA schools and pro teams, coaches and pro athletes to their Team 1st Step roster. Every athlete on Team 1st Step agrees to be part of the safe movement regarding steroids and banned substances and is pledgeing to assist FPF in continuing their mission of referring young athletes to a safe and result proven product for their training needs.

More information as well as audio of the Gayle Hatch commercial is available at www.fullperformancefitness.com. To order visit the website or call 1-866-357-STEP, 1-866-357-7837.
Media contact:
Jim Welker
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